STUDIOS love magazine stories that breathlessly hype their summer popcorn movies, so you would think that Warner Bros. might have been happy with Alonso Duralde's cover story about "Superman Returns," which gushed, "Superheroes — let's face it — are totally hot."
There was a twist: Duralde's "Superman Returns" story was not in Entertainment Weekly or Newsweek or Premiere. It ran in the May 23 issue of the Advocate, the prominent national gay magazine, next to the headline: "How Gay Is Superman?"
The Man of Steel has been missing from the movies for 19 years, and now that he's scheduled to fly into the multiplex on June 28, his worries may not be limited to Lex Luthor and kryptonite. Even at a time when moviegoers and awards organizations embraced the overtly gay love story "Brokeback Mountain," there may be a different challenge for a mainstream action movie that happens to be attracting a gay following.
No one suggests that Superman in "Superman Returns" is, in fact, gay. But, as several entertainment and cultural writers have noted, superheroes hold obvious — and growing — gay appeal. In addition to being strikingly good-looking, the characters often are portrayed as alienated outsiders, typically leading double lives. In the case of Superman, the beefcake character historically has struggled with romance, all the while running around in a skin-tight suit.
At issue now is whether that gay vibe will broaden the "Superman Returns" audience, or limit it.
Superman: Fighting for truth, justice, and that cute little pink chiffon number down at the boutique.
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