Plant the DVD While You're At It

Adventures in creative packaging (from Special Report):

The DVD for Al Gore's global warming movie "An Inconvenient Truth" is being sent out in what The New York Post calls "a disgusting-looking piece of ragged, speckled cardboard that seems like it recently passed through the entire digestive system of a large animal."

The Post reports a note inside says: "Don't throw this mailer away. Plant it and grow basil. The mailer is handmade from natural, recycled and biodegradable materials." It follows with detailed instructions on exactly how to plant and water the container and — it says — in three weeks — "the paper will recycle into the soil as the seeds burst into tasty basil."

If I were a buyer of this product, I'd go ahead and plant the DVD too because it's so full of crap your basil will be six feet tall.