HolyCoast: Posh What? Beckham Who?
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Saturday, July 14, 2007

Posh What? Beckham Who?

The L.A. media is in a frenzy because an attractive British couple moved to L.A. Just look how the British media reports it:
The arrival was like royalty - except that no king or queen ever had such a welcome, at least not in Los Angeles. Posh and Becks are of course much, much bigger than royalty.

In an atmosphere of fevered anticipation that went to hysteria and beyond, David and Victoria Beckham set foot on US soil together for the first time early today as they began their new life as America's Mr and Mrs Soccer. ...

"This is the biggest media operation since 9/11, one airport spokeswoman said, in a remark she may just possibly live to regret.

Media types pushed and shoved behind the barriers, stony-faced security men did their best to keep them at bay, and teenage girls sighed and said it was "awesome".

The local TV media was all over yesterday's "unveiling" of Beckham at the Home Depot Center in Carson where he'll play. A few thousand soccer fans showed up all excited, but when the media did man-on-the-street interviews to ask about the famous footballer, most respondents were either confused as to who they were talking about, or knew him and didn't care (you can put me in that last category).

I'll say now what most Americans already believe: Soccer is boring. We've done our best to force our children to like the sport (I think more kids grow up playing soccer now than Little League baseball), but it doesn't change the fact that soccer is boring. I have no idea how the L.A. Galaxy is going to be able to cough up $50 million per year for 5 years to pay this guy unless the ticket prices go to $250 per seat. And, of course, if that happens they'll lose their target audience...illegal aliens.

They'll probably sell out every game, both at home and on the road, but it won't change a fundamental fact about soccer.

It's boring.

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