Maureen Dowd Isn't Worth $7.95 a Month

The NY Times finally figured out there weren't that many people willing to pay $7.95 a month to read Maureen Dowd:

NEW YORK (Reuters) - The New York Times Co said on Monday it will end its paid TimesSelect Web service and make most of its Web site available for free in the hopes of attracting more readers and higher advertising revenue.

TimesSelect will shut down on Wednesday, two years after the Times launched it, which charges subscribers $7.95 a month or $49.95 a year to read articles by columnists such as Maureen Dowd and Thomas Friedman.

The trademark orange "T's" marking premium articles will begin disappearing Tuesday night, said the Web site's Vice President and General Manager Vivian Schiller.

The move is an acknowledgment by The Times that making Web site visitors pay for content would not bring in as much money as making it available for free and supporting it with advertising.

"We now believe by opening up all our content and unleashing what will be millions and millions of new documents, combined with phenomenal growth, that that will create a revenue stream that will more than exceed the subscription revenue," Schiller said.

That's a pretentious way to say "we got our butts handed to us and people were starting to forget our columnists' names so we better quit charging for something nobody wants to pay for".