HolyCoast: Tennessee Teachers Not Happy With Hamburger Ad
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Sunday, September 09, 2007

Tennessee Teachers Not Happy With Hamburger Ad

The Hardees Corporation, which is Carl's Jr. in California, has started a new ad campaign for their Patty Melt sandwich. As has often been the case with this company the ad is creating some controversy:
A fast food chain’s racy new advertising campaign has left at least one teacher’s organization demanding it be pulled.

The ad for St. Louis, Missouri-based Hardee’s Corporation features a sexy teacher, making provocative moves in front of the class while two students rap to a song called "Flat Buns,” according to a report on myFOXstl.com.

"How irresponsible can you get?” said the Tennessee Education Association in a statement on their website. ”At this very moment, there are female teachers in high school classrooms with 30+ students who are working hard to teach our children so that they can compete in today's world. It is unbelievably demeaning to every one of them to promote a television advertisement showing a young teacher gyrating on top of her desk while boys in the class rap about her body in order to sell hamburgers!"

Hardee’s claims the ad is obviously a spoof, pointing out that the target demographic for the ad is young men who find this type of ad campaign appealing.
The only problem I have with the ad is that the giant juicy burger shown at the end doesn't look anything like what I got when I ordered the Patty Melt last weekend. What I got not only had flat buns, but flat meat too.

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