Wham-O Founder Dies

If you're around my age you've either owned or played with just about everything this guy's company ever made:

Richard Knerr, co-founder of Wham-O Inc., which unleashed the granddaddy of American fads, the Hula Hoop, on the world half a century ago along with another enduring leisure icon, the Frisbee, has died. He was 82.

Knerr died Monday at Methodist Hospital in Arcadia after suffering a stroke earlier in the day at his Arcadia home, said his wife, Dorothy.

With his boyhood best friend, Arthur "Spud" Melin, Knerr started the company in 1948 in Pasadena. They named the enterprise Wham-O for the sound that their first product, a slingshot, made when it hit its target.

A treasure chest of dozens of toys followed that often bore playful names: Superball, so bouncy it seemed to defy gravity; Slip 'N Slide and its giggle-inducing cousin the Water Wiggle; and Silly String, which was much harder to get out of hair than advertised.

When a friend told Knerr and Melin about a bamboo ring used for exercise in Australia, they devised their own version without seeing the original.

They ran an early test of the product in 1958 at a Pasadena elementary school and enticed their test subjects by telling them they could keep the hoops if they mastered them.

They seeded the market, giving hoops away in neighborhoods to create a buzz and required Wham-O executives to take hoops with them on planes so people would ask about them.

Wham-O soon was producing 20,000 hoops a day at plants in at least seven countries, while other companies made knockoffs. Within four months, 25 million of the hoops had been sold, according to Wham-O.

In the 1985 book "American Fads," Richard A. Johnson wrote that "no sensation has ever swept the country like the Hula Hoop."

I never could do anything with a Hula Hoop, but I was pretty good with a Frisbee and probably had a dozen Superballs. I remember playing on a neighbor's Slip 'N Slide a time or two too. Knerr really knew how to make things for kids.