HolyCoast: Today's Great Moments in Marketing
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Thursday, August 07, 2008

Today's Great Moments in Marketing

From the AP:
TORONTO - Greyhound has scrapped an ad campaign that extolled the relaxing upside of bus travel after one of its passengers was accused of beheading and cannibalizing another traveler. The ad's tag line was "There's a reason you've never heard of 'bus rage.'"
There is no truth to the rumor that Greyhound was going to change their jingle from "Go Greyhound...and leave the driving to us" to "Go Greyhound...and leave your head on the bus".

And from the world of politics, the Obamessiah wants to run ads blasting oil companies on TVs in gas stations. You can guess the reaction:
Gas Station TV, which provides video content on gas pumps around the country, decided against running an ad for Democratic presidential candidate Barack Obama Wednesday saying it’s decided to stay politically neutral. At the same time, however, Obama campaign staffers are telling media they believe the refusal had more to do with the content of the ads — which attacked oil companies for creating high gasoline prices — than for simply staying away from politics.

“Gas Station TV was considering running political ads, and we have been approached by a few campaigns,” said David Leider, chief executive officer of Gas Station TV in a statement to the media. “We have made a conscious decision not to run political ads on our network, including the Obama campaign.”

But the Obama camp in Tampa Wednesday wasn’t buying it, saying the decision was one more favorable to Obama’s Nov. 4 opponent, Republican John McCain.
Who thought that idea was going to be a winner?

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