(CNN) — The Obama campaign said Sunday it had raised $66 million in the month of August. The new total bests the campaign's previous high of $55 million, which came in February during his tough primary fight with Hillary Clinton. John McCain also had a record fundraising month in August; according to his campaign, he raised $47 million.
The campaign also said more than 500,000 new donors contributed last month.
And they're still losing. If there's one thing this campaign has proven it's not the quantity of the advertising a candidate is doing, but the quality. McCain's relatively inexpensive web ads like "Celeb" and "The One" have had much more impact than all the Obama mass TV campaigns combined.
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