HolyCoast: El Wal-Marto
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Saturday, March 14, 2009

El Wal-Marto

Coming to a border state near you:
Wal-Mart will open two supermarkets targeting Hispanic consumers in Arizona and Texas, the Financial Times reported.

Supermercado de Wal-Mart will open in remodeled retail spaces previously occupied by Wal-Mart's Neighborhood Market stores in Phoenix and Houston.

Wal-Mart said the stories will feature a "new layout, signing and product assortment designed to make them even more relevant to local Hispanic customers," according to the Financial Times.

Sam's Club, also owned by Wal-Mart, will open a Hispanic-targeted discount super warehouse called Mas Club in Houston later this year, the Financial Times reported.

The new stores coincide with a larger Wal-Mart theme of targeting a certain demographic, such as African-American, urban, suburban and Hispanic.

The Boys from Bentonville know how to make money. Can't fault them for responding to the changing demographic.

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