Advertisors Will Find This Hard to Ignore

There's an activist in the White House who has been orchestrating an advertisor boycott against Glenn Beck following Beck's comment that "Obama is a racist". A number of advertisors have been bullied to leave the show, but they won't be able to ignore these numbers very long:

Though a little scandal might alienate advertisers, it’s pure ratings gold. Last night Glenn Beck had over 3 million viewers at 5pm, second only to O’Reilly for the night. But, Beck had more 25-54 viewers than O’Reilly (888K to 876K). I don’t watch or really even care about the cable news wars, but still…wow. Even though Beck airs before primetime, when there are fewer people watching TV, he had the most 25-54 viewers in the cable news world for the night.

Advertisors can't afford to play the self-righteous boycott game and avoid reaching a huge block of their target demographic. I anticipate that some of those who fell for the boycott will slowly and quietly work their way back into the advertising roster.