Prof. Michael Lynn, marketing and tourism, surveyed 374 waitresses about their perceived “sexiness,” breast size and other physical characteristics and correlated these results with the amount of tips the waitresses received.The info above is basically Hooters purpose statement.
His results indicate that evolutionary instinct trumps the ideals many patrons profess. Though most customers say they reward service, Lynn reports that quality of service has less than a 2-percent effect on the actual tip.
Instead, he found that waitresses with larger bra sizes received higher tips — as did women with blonde hair and slender bodies.
While this may seem self-evident to some, Lynn said that “it’s always important to test what seems like obvious cultural wisdom.”
Lynn believes his research, conducted from a wide range of women, is important because it “fills in some holes” in the area of tipping behavior.
“This study uses a broader array of stimuli as they appear three-dimensionally ... to themselves and their customers,” he said.
Lynn explained that his study could be useful to a potential waitress as it can help gauge her “prospects in the industry.”
“It also informs management decisions about who to hire,” Lynn added, explaining that servers who earn higher tips are more desirable employees because they are likely to stay at their job longer. Higher tips also indicate higher customer approval of the server, and by association, the establishment in general.
“[Restaurants] might very well want to hire waitresses who will earn larger tips,” Lynn said. “[These employees] can largely be identified through their physical characteristics.”
As Professor Jacobson points out, this is another Seinfeld episode come to life.
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