Great Moments in Branding

Congress is in a bad habit of choosing cutesy names for bills, some of which are designed to purposely mislead people regarding the purpose of the bill.  There's a battle going on now over the title of the bill to repeal Obamacare (from the Daily Caller):

House Republicans politely declined to remove the word "killing" from the "Repealing the Job Killing Health Health Care Law Act," so Democrats decided to come up with a phrase of their own. "The Patient's Rights Repeal Act" is what they settled on. Incidentally, the GOP's name is pretty accurate: In June, the Boston Globe reported that "a 2.3 percent excise tax on companies that supply medical devices like heart defibrillators and surgical tools to hospitals, health centers and ambulance services will cost medical device manufacturers an estimated $20 billion in new taxes over the next decade. And they say that will force them to lay off workers and curb the research and development of new medical tools." A report released by Senators Coburn and Barasso in October found that the outlook was equally bad in other industries. Meanwhile, "patient's rights" is pure hogwash--as any depressed owner of a now useless health savings account will tell you.

The correct name really should be the "Patient's Rights Restoration Act" because of Obamacare stays in effect patients won't have any rights. You'll be subject to whatever the government wants to let you have.