HolyCoast: What Was Disney Thinking?
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Sunday, May 15, 2011

What Was Disney Thinking?

Do you have your Seal Team 6 holiday snowglobe yet? Maybe instead of snow they use little bullets floating around an image of bin Laden in his underwear.  If you haven't got your yet, don't worry, Disney is hoping to bring it to you in time for Christmas:
In the wake of the killing of Osama bin Laden, SEAL Team 6 — the elite Navy squad credited with taking out the 9/11 mastermind — has become an overnight sensation.

Now, the covert team could wind up the subject of toys, games and even Christmas tree ornaments — courtesy of The Walt Disney Company.

Records show that just two days after bin Laden’s killing, Disney Enterprises, Inc., filed paperwork to trademark the name “SEAL TEAM 6.”

The applications, filed with the U.S. Patent and Trademark Office, are pending. It was not immediately clear how the theme park and entertainment giant plans to use the name, if granted.

However, the trademark applications listed a variety of potential uses, including toys, games, electronics, hand-held electronic games, snow globes and Christmas stockings and ornaments.
This is in extremely poor taste. I'm wondering if some overzealous marketing employee jumped on "Seal Team 6" thinking this would be a great profit center for Disney but failing to realize that it would not pay well with the public. Disney should immediately cancel this trademark.

Don Surber thinks that perhaps if they don't it would be appropriate to public domain Mickey Mouse. That would certainly teach them.

Bad move, Disney, bad move.  That's almost as bad as the company that's marketing an Obama Seal Team 6 doll.

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