Is McCain's first ad really as bad as blogger "Richelieu" says. No. It's worse! The problem is a) the voice-over voice, simultaneously pompous, condescending and saccharine, almost a parody of an announcer's voice. Think "Real Men of Genius." b) The disjointed rhythm of the script, with it's fake-profound get-up-and-get-a-beer questions substituting for arguments ("What must a President believe about us. About America? That she is worth protecting? ...") in which the insertion of a groaning cliche ("Has he walked the walk?") seems almost like a bit of down-to-earth relief,** all building to a semi-anticlimactic video of a captured McCain lying in a North Vietnamese bed and reciting his name and serial number. ...
It's almost as if McCain's ad man secretly likes Obama. Correction: Not secretly!
P.S.: This one is even worse! A 10 on the Condescendometer. Also endless. After 30 seconds you are yelling at it "Get to the F-----g Point!" It never does. It's Barney the purple dinosaur's speech at the next Bloomberg Nonpartisanship Symposium. Repeat playing would be an excellent enhanced interrogation technique.
**--Though, as Jacob Weisberg notes in his recent book, 'walking the walk' may also contain a special targeted meaning for conservative Christians who might have been turned off by McCain. ... 1:00 A.M. link
I had a post long ago that McCain's media guy would quit if Obama was the candidate. Maybe he already has.
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